PERSONAL BRANDING ENHANCEMENT
Why is it important?
95% of recruiters conduct background
verification to know candidate’s track record on online platforms or social
media. The good personal branding will help candidates to looks more
outstanding than others before recruiters. It makes them accepted easier when
applying a job.
What Is Personal Branding Itself?
Personal branding is the practice of individual
marketing themselves and their careers as brand. It is essentially the ongoing
process of establishing prescribed image and impression in the mind of others
about an individual, group, or organization.
Creating Your Personal Branding
·
Know the why?
Tell
this question to yourself! Why do you do it the way you do it? Why do you get
up in the morning?
·
What is your message?
What
do you offer?
·
Own your differences!
What
is your unique selling proposition?
·
What channel are you using?
How
do you broadcast your message? Is it platform with video based, image based, or
audio based?
·
Know your audience!
Who are
you trying to reach or influence?
COMMUNICATIVE EFFECTIVELY ON SOCIAL MEDIA
The first principle in mastering social media
is understanding that posting the same content on all social media channels is
not sustainable model. Each social media has its own unique purpose, language,
and style.
Social Media Categories
·
Text-based: Blogger, Twitter, etc.
·
Video-based: YouTube, TikTok, etc.
·
Audio-based: Spotify, Noice, etc.
·
Image-based: Instagram, Pinterest, etc.
Put yourself in your audience’s place and ask these
questions:
·
Is it matters and relatable?
·
Does it fulfill your audience's need?
·
Is it motivating to the audience?
Quality content starts with:
·
Knowing our purpose.
·
Understand our values.
·
Proud of our personalities.
Step 1: Choose Your Social Networks
You don’t have to be on them all, just the ones
that motes to you and your audience.
·
Audience
Where
do your potential customers hang out? Which social network has the right
demographics?
·
Time
How
much time can you donate to a social network? Plan on at least an hour per day
per social network at least at the start.
·
Resources
What
personnel or skills do you have to work with? Do you have the resources to
create what’s needed?
Step 2: Give Value and Make Other People Feel
Good
Suggested contents:
·
Inspirational/motivational content
·
Educational content
·
Entertainment
What? Start with your central event.
So what? Explain the important or value to your
audience.
Now what? Concluding the next steps.
Step 3: Find Your Voice and Tone
Voice is the mission statement, and the tone is
the implementation of that mission.
Ask yourself:
·
If your brand was a person, what kind of
personality would it have?
·
If your brand was a person, what’s their
relationship to the costumer?
·
Describe in adjectives what your company’s
personality is not?
·
Are there any companies that have a similar
personality to yours?
·
How do you want your customers to think about
your company?
Step 4: Pick Your Posting Strategy
What the ideal amount to post per day ‘How
often should you post?’ ‘When should you post?’ ‘What should you post?' It
depends.
·
Amazing content
·
Perfect timing
·
Ideal frequency
Step 5: Analyze and Test
The more you post, the more you’ll discover,
which content, timing, and frequency is right for you.
Social media analysis:
Ø Set benchmarks.
Ø Run a test.
Ø Check the stats.
Ø Implement changes.
Do I have to be an influencer? Everyone is an
influencer.
·
1M+ = mega macro
·
500k – 1M = macro
·
100k-500k = mid
·
10k-100k = micro
·
<10k = nano
HOW TO MAKE THE MOST OUT OF IT?
·
Tell It Like a Story!
Stories engage multiple parts of the brain and can
even synchronize the brains of the listener and the person telling the story.
·
Community Over Virality
Become viral in social media is not that hard but
consistently get viral because of good matter is incredibly difficult.
·
Quality Over Quantity
Instead of taking how many people see your content, we
need to be focusing on how much the value that piece of content actually brings
your audience for a consumer to get excited about something to be compelled to
click an ad or watch a video it comes down to caring about your audience’s
attention and in order for you to win they really need to consume it.
·
Consistency Is Key
This consistency is the magic key that unlocks the
door to success in any test. But consistency is not like an on/off thing. You
need to be consistent in your action and your thoughts to experience the
success that it brings.
·
Try Letting Go the Fear
of Judgement
People will always judge you no matter what you do. Which
means there’s no way around this. You just need to accept it.
Source: Vina A Muliana. Lifelong Learning
Personal Branding Enhancement and Social Media Optimization. Organized by
Padjadjaran University.